In just a few years, the e-commerce, also known as electronic commerce, industry has vastly improved the way we purchase, sell, and market different products and services online. While the previous year is almost impossible to beat in terms of innovation in the ecommerce sector, this year bears a greater potential and more opportunities for businesses to grow and succeed and also for consumers to get the best value of their money. Ecommerce, like any other technology, will continue to adapt and evolve over time relative to the changing needs of both businesses and consumers. This year’s ecommerce trends may not be very different from those of last year, but they have the capability to create a larger impact and propel ecommerce as an important part of the global economy in the near future.
Check out the four important things that you should know about ecommerce in 2018 and gear your business towards new horizons.
Mobile shopping will overtake desktop shopping in terms of the number of transactions.
From browsing goods and services online to processing payments on checkouts, mobile devices are now being more important the ecommerce industry more than ever. Aside from fast and convenient shopping, mobile transactions are now more secure with the fingerprint and facial recognition technologies. At the end of this year, it is expected that mobile devices will generate around 70% of the total ecommerce traffic.
Video marketing will still rule the ecommerce industry together with the rise of AR and voice search.
This year is expected to be a great one for those who just want to start with video marketing campaign. By 2020, it is expected that video and other related content will comprise at least 80% of all online consumer traffic and will increase the click-through-rates of video marketing strategies by more than 2 or 3 times the usual statistics. It is also expected that new and emerging technologies such as augmented reality and voice search will also have a great impact on the ecommerce sector. Imagine how you can visualize a product by just using an AR app and completing your orders through voice interactions.
There will be an increase in volume of sales from the global market.
The United States has the largest share of global ecommerce shares at 19.4% in 2017. The percentage, however, is expected to further decline as more businesses from other countries decide to step into the international online market. The incredible growth of the ecommerce sector has driven a new phase of globalization that will hopefully create a healthier competition among businesses from different markets.
This will also enable consumers to buy products cheaper than the usual retail prices – like in the Better Day Store, an online shop where you can get the best products at affordable prices and have them delivered right at your doorstep in the shortest amount of time possible.
Automated replies and short marketing emails will become a major trend.
Lengthy marketing emails will lose their value over time as concise, straight to the point, and catchy messages will become the next ecommerce trend. There are also several online services today that offer automated replies or chatbots that are convenient to use for different types of transactions. Besides being free to use, automated replies can also be customized to add a personal touch to your brand.