Inspiration Reviews and Giveaways Uncategorized

When your blog becomes a brand

Those of you who are blogger friends may know what I am talking about, and everyone else may be able to relate to this in another way. But what I have been dealing lately is the switch from my little blog being something I do for fun, to having essentially a business on the side. Now, I’m not going to quit my day job or anything, and I am definitely not raking it in big, but The Accidental Mrs. has definitely taken on a new life, one that I am very proud of but very intimidated by!

What I am going through is my blog becoming a brand, and I am definitely just learning as I go and probably not doing it right. Your brand essentially starts from the moment you pick a name. You then have to buy your website, pick and create a logo, determine your colors (and stick to it all!) For a while, that was enough, but now I am looking at things likeย ย business cards – I definitely want to have them and feel like I need to have them once I start putting my name out there.

I’m consitantly thinking up new ways to grow my Facebook and Twitter fans. I mean constantly! I look at my readership numbers and think, what would be interesting to even moreย fans? And then, I think about ways to grow my newer channels, like YouTube and Pinterest. Beyond just building fans, you then have to think about your overall branding, and building a well-rounded brand with all of your channels, sites and communications, all going back to sticking with your branding like I mentioned before.

For the past few months,ย I have been joining groups, scouting events to cover, and applying for every ambassador or review program I get. I am always brainstorming content and jotting it down, and am trying to deal with changing my mindset from blogging for fun to having a brand and image to uphold. Sometimes, it even brings on more stress than before, knowing that it’s not just for me anymore. But, what I need to remember is that at the end of the day, it IS just for me. This blog is my baby, and you know what, if I decided to shut it down, I don’t think the world would stop turning! So, while bloggers can become ambassadors, public figures or even, in some very special instances, “VIPs” (as we’ve been discussing in some of the groups I am a part of) bloggers are still every day people, and blogging is still a *hobby* (at least for the vast majority of us!)

Yes, my blog is slowly but surely becoming somewhat of a brand, but when you lose the fun I think you lose the sparkle that made people interested in the first place. I’m interested to hear how other bloggers have dealt with the evolution of their blog to a brand?




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  • Reply
    Wendy @ ABCs and Garden Peas
    April 4, 2013 at 7:06 pm

    Blogging is such a weird thing. Many people, like me, start a blog simply for fun and to meet like-minded people, but it becomes apparent pretty quickly that you can start to become a small business and that can definitely take all the fun away! I think the most important thing is to try to follow the “rules” the best you can, if you can figure them out (FTC, etc.) and be sure to maintain your own unique voice. Remember, there is no one right way to blog…it’s often the bloggers that think “outside the blog box” that make it really big. People want to be entertained, and they want to feel like a friend!

  • Reply
    April 4, 2013 at 7:23 pm

    Yes, it is always a work in progress, I wake at 2 am thinking of ways to gain more fans, LOL… great post

  • Reply
    Anna at Mama Writes
    April 5, 2013 at 6:32 pm

    Well, I blog both for fun and to try and make some income from it… It’s a slow process, but I can see little by little that the traffic is growing and the daily cents are starting to become a dollar here and there… I still have a way to go, but I really do hope to turn the blog into something of a brand and make more money while still having fun writing it.

  • Reply
    April 6, 2013 at 5:16 am

    The blogging world is ever changing and once you think you have it figured out something new comes along to change it.

  • Reply
    Tracy @ Ascending Butterfly
    April 7, 2013 at 12:12 am

    Just be careful, that moment when it no longer feels like a fun outlet for your creativity and you label it as a ‘business’, it’s super easy to feel put upon and easier to feel almost burned out by it all, to keep the enthusiasm going and the creativity flowing, keep the balance! And don’t forget the tax implications of it becoming a full fledged business as well!

    Have a wonderful weekend! Here from the #llblog Saturday Linky Hop! ๐Ÿ™‚

    Tracy @ Ascending Butterfly

  • Reply
    Arie Rich
    April 7, 2013 at 1:32 am

    LOL, I know the feeling. I love blogging! Since the very first post I published, til this very day. I don’t see my blog as being for me, I see it as being for my readers. I love sharing content, and learning new things to share. What I get out of it? is being able to share it with people that actually care. It is scary, I used to be scared of how many people I was reaching to and how many cities and countries. It was amazing that people are actually out there, reading (listening). That makes me happy and that’s why I blog. ๐Ÿ™‚

    • Reply
      April 9, 2013 at 12:11 am

      Scary! That’s a great way to put it- or intimidating. WHAT? People other than my family care to hear my silly stories? Thanks for your thoughts!

  • Reply
    Bohemian Babushka
    April 7, 2013 at 1:57 am

    I get a kick everytime I see someone has read my blog and do a soul salsa when there are comments. I like the view my blogging has taught me, that EVERY moment is worthy of enjoying and writing a post about; it helps me look forward to each day. It also takes the stress out of writing, which can be plenty once you look at it with a “professional” eye. Continue being true to your voice and you’ll never be wrong. BB2U

  • Reply
    Chica Fashion
    April 7, 2013 at 3:00 am

    I think for me it happened naturally. It just grew & as it did I made myself and the blog look as professional as I can. I try not to stress numbers although I would love more followers/fans. But I still enjoy blogging. I don’t let the blogosphere stress me or take my love for my blog. I blog at Least 3x a week about what I want. You’re right if it’s no longer fun or enjoyable what’s the point.

    Alicia ๐Ÿ™‚

  • Reply
    April 7, 2013 at 12:30 pm

    As my traffic & brand relationships got larger I felt the same way. But in the long run, I feel open to write as I please and how often. Now that I am at a certain point I no longer write 5 days a week hustling to get posts promoted. I spend an hour on my blog a day and am getting well worth my time financially and emotionally.

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